Published on November 21, 2012 | by Chinedu Okafor0
Design grads create 3D magazine coverTwo former London College of Fashion students have joined forces to create the first 3D magazine cover and editorial spread for independent plus-size magazine SLiNK.
The fashion publication features photographs of international model Bree Warren, taken by commercial fashion photographer and MA Fashion Photography graduate Roberto Aguilar.
Aguilar – who has worked for clients such as Vogue, Toni and Guy North America and Levi’s Dockers – collaborated with Design and Pattern Cutting graduate and founder of SLiNK, Rivkie Baum, to create the magazine’s seventh issue.
Speaking about the visual strengths of the cover shoot, Aguilar told the Arts London News:
“I find that most 3D images shown in magazines tend to be quite weak. The 3D effect becomes a gimmick to sell the magazine.
“I wanted to make sure that the image was strong enough on its own without the need for the 3D glasses, and yet take on a different light once they were worn.”
Readers were provided with a free set of 3D glasses for use throughout the issue, which features Warren modelling a selection of clothing and accessories from leading stores such as ASOS.
The magazine, which has only been in circulation for one year, was awarded ‘Best Plus Size Magazine’ at the ‘100% People Awards’ soon after launching.
SLiNK has a minimum requirement of UK size 14 for all models that feature on its pages.
Baum, the magazine’s editor-in-chief, describes SLiNK as “a fashion and lifestyle publication for women who are bored of being preached to but still want to look, feel and be on trend.”
“I really just wanted to show that plus size fashion/models don’t have to be ‘frumpy’ and ‘commercial’, but could be slick and editorial” Rivkie Baum
She believes small magazines like SLiNK require an extra edge to stand out, and she used this as the driving force behind the eye-catching edition.
“For a self-published magazine it is really hard to get people to notice you. The world of media and publishing is next to impossible if you are not part of one of the big magazine houses.
“I really just wanted to show that plus size fashion/models don’t have to be ‘frumpy’ and ‘commercial’, but could be slick and editorial,” she said.
Other magazines such as Vogue Italia, Empire and Little White Lies have also used 3D imagery in past issues.
SLiNK joins a selection of publications going beyond default print methods: Esquire recently announced its December issue as the first interactive magazine, whilst TIME Magazine’s latest cover was photographed with an iPhone 4S.
Baum echoed a need for creativity and imagination within magazines, saying:
“Publishers need to look at being clever and adding incentives to encourage people into buying hard copies and creating a more interactive element to make people fall in love with print again.”
SLiNK is available online at www.slinkmagazine.com with print copies at £3.95 and digital downloads at £2.