Published on November 21, 2012 | by Shereen Lawrence0
Fundraising bid supports footwear designersLondon College of Fashion are launching a £125,000 fundraising campaign to mark the 125th anniversary of Cordwainers and to support the next generation of footwear and accessories designers.
The money will be raised at an auction, which will be held in a prestigious central London venue during London Fashion Week in September 2013.
The event will give guests an “opportunity to bid for items and experiences that money simply cannot buy”, according to the college.
The campaign is part of the anniversary celebration of Cordwainers, those who make fine leather shoes, which started with the presentation of the Cordwainers Float for the 685th Lord Mayor’s Show.
The float consisted of footwear designed by selected LCF students and alumni along with four 2.5 metre high LED screens either side of the float, which featured a fashion film shot by London-based art and design direction agency Bunker.
The film captured hundreds of pairs of shoes designed by the LCF students.
“The float looked really sleek, it was the perfect way to showcase our work.” Gabriella Dazzo
The float was broadcast live on BBC One on November 10 and led a three-and-a-half mile procession showcasing the best in British footwear innovation.
Alongside the float stood 6,000 people, 25 marching bands, 300 horses, 18 vintage cars and 21 carriages.
The float was completed with its own quick response (QR) code, which directed the audience to an extended version of the film so that no-one missed a thing.
Gabriella Dazzo, BA Cordwainers Footwear: Product Design & Development alumna, stood on top of the float. She described the atmosphere on the day as “amazing” and expressed her excitement when she first saw the float.
“The first thing I thought was, ‘wow!’ I didn’t really know what to expect but when I saw it, it was amazing. To see the huge screens where our designs would be shown was really surreal and exciting. The float looked really sleek, it was the perfect way to showcase our work,” Dazzo told Arts London News.
The shoes Dazzo displayed on the float were black, highlighted with copper. She used black goat suede, metallic leather, copper sheet, tubing and mahogany wood to produce the footwear.
“It really was a once in a lifetime opportunity to be part of something that so many people tune in to watch and turn out to see.” Gabriella Dazzo
Dazzo expressed her pride at being one of the selected alumni to showcase for the show.
“To be selected for something so high profile and historic was indescribable.
“It really was a once in a lifetime opportunity to be part of something that so many people tune in to watch and turn out to see,” she explained.
Watch the film
As well as the float marking the 125th anniversary of Cordwainers at LCF, it also celebrated that this year’s Lord Mayor, Alderman Roger Gifford, is himself a Cordwainer, President of the Cordwainer Club and Honorary Liveryman of the Worshipful Company of Cordwainers.
Rob Phillips, Creative Director of the School of Design and Technology at LCF, directed the design of the float, which he said was inspired by how a spectator can be drawn into the world of footwear design.
“Given how intricate our students’ designs can be, we wanted to make sure the audience and people at home could catch a glimpse of the technical and design skill involved in each shoe.
“We have designed one of the most innovative and multimedia floats that we think the Lord Mayor’s show has ever seen,” he explained.
Phillips described the film as a “graphic and eye-catching experience, bringing the toe-tapping, towering heels, embellishing brogues and fabulous footwear to life.”
The extended film explores the importance and value of this historic collaboration.