Published on November 20th, 2012 | by Chinedu Okafor


LCC student means business with magazine

Rianna Raymond-Williams holding copies of Shine ALOUD magazine

The sexual health magazine has had over 8,000 views online [Helena Mueller]

A sexual health awareness magazine run by a London College of Communication student is being developed to take its message to youg people across the capital.

The team behind Shine ALOUD, Newham’s first young people’s sexual health steering group, are planning to approach national funders who could help extend the magazine into a business venture.

Inspired by her role as a sexual health assistant at The Terrence Higgins Trust, BA Journalism student Rianna Raymond-Williams founded the publication in October last year.

The magazine, which incorporates sexual health advice for young people as well as arts and culture, was launched with the help of a £300 donation from O2 Think Big – an initiative set up to help young people develop ideas that benefit the areas they live in.


Speaking exclusively to Arts London News about the developments, Raymond-Williams said: “In the New Year I will be approaching funders with the hope of turning Shine ALOUD into a company that not only produces a magazine, but runs regular events, delivers workshops to institutions and provides training in peer education and media.”

She hopes that collectively this will empower young people and build a team of creatives, peer educators and entrepreneurs that will continue her legacy.

Recent figures from the Health Protection Agency reveal young people are struggling with sexually transmitted diseases, with chlamydia being the most common in the country.

“I hope that by starting Shine ALOUD magazine, I can broaden my future prospects and hopefully earn a wage from the company in the future.” 

Rianna Raymond-Williams

Alongside interviews with local celebrities and fashion editorial spreads, the magazine acts as a learning resource about both sex and relationships and has been a vocational learning experience for a selection of young people who were also involved.

Raymond-Williams, 21, now in the final year of her degree, admits her undergraduate course has been useful, but the publication has proved a useful avenue of its own.

“I have learnt the importance of making contacts, gaining first hand experience in the industry and having a plan B – not just with articles, but in life.

“Even when I do finish university I may not get a job, which is the reality that many graduates are now facing.

“So I hope that by starting Shine ALOUD magazine, I can broaden my future prospects and hopefully earn a wage from the company in the future,” she said.

The sexual health publication has received over 8,000 views online and is supported by Shine NHS, Starbucks Youth in Action and the Channel 4 Battlefront Campaign ‘Let’s Talk About Sex’.

For more information about Shine ALOUD visit

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