Published on February 12, 2014 | by Catherine Van de Stouwe0
Workshop review: Festival of Imagination
★★★★★Selfridges is bringing colour and life to the dull winter months with their Festival of Imagination.
Running until March 2, the Festival is a celebration of modern-day creativity, designed to inspire and ignite the imagination.
The Festival is being held in the Ultralounge on the lower ground floor, which the renowned architect Rem Koolhaas has transformed into a mirrored ‘Imaginarium.’
The Imaginarium plays host to a number of lectures, master classes and workshops by those at the top of the creative field; or, as Selfridges has named them, The Imagineers.
Highlights from the schedule over the next six weeks include wine master classes, inspiring talks from The School of Life and the James Dyson Foundation, and a Kickasana class; a fusion of Thai boxing and yoga.
My visit to the Festival coincided with a talk from the artist, Rolf Sachs, on the power of imagination and what he thinks the future holds for creative minds.
Away from the Imaginarium, the Festival continues with a radio show broadcast every Saturday from 11am and a shop that holds the most expensive item Selfridges has ever had on sale.
Leaving the Imaginarium, you are left pondering about the spark of imagination, where it comes from and what will be the inspiration for your next creative masterpiece.
These events are perfect for those who are stuck in a creative rut or those who simply enjoy looking for their next big idea.
The Festival of Imagination will also be running in Selfridges’ Birmingham and Manchester stores.
Admission is free and seats are allocated on a first come, first seated basis.