Published on February 5, 2014 | by Phoebe White0
Footwear key to success for LCF graduate
A shoe design graduate from UAL could be headed for fashion fame after being picked to compete in the Muuse x Vogue Talent Scout Young Vision Accessories Award 2014.
Muuse x Vogue Talents is a talent scout company searching worldwide for the best new accessories designer. Out of 200 successful applicants, the 50 designers who receive the most votes on the talent scout’s website will advance to the semi-finals and be presented to Sara Maino, Vogue Italia‘s senior fashion editor and talents editor, who will select the final winner, as well as ten finalists.
The winner will produce and sell their collection through MUUSE under the designer’s own name, supported with free production, PR, marketing and sales.
In addition, they will be given an online feature in Vogue Talents on Vogue Italia online.
The 10 finalists will then enter another round of voting to find the people’s choice winner.
Lily Standefer, originally from Houston, Texas, discovered her passion for footwear design after living in New York for six years. She then moved to London to study BA (Hons) Cordwainers Footwear: Product Design and Innovation at LCF: “I found that the London College of Fashion offered a very thorough and well recognised degree in footwear. I didn’t want to waste any time pursuing a new career path, so within a year I closed down my life in New York and moved to London to begin studies.”
“Students and graduates within creative industries can gain so much from established companies, who reach out and award new talent.” Pennie Dawes
Many established fashion companies like Vogue and Muuse are showing support for emerging talents in all areas of creative industries, which can be definitive for recent graduates like Standefer. The recognition from being involved in a competition like this can often determine the direction of a designer’s career.
Pennie Dawes, a fine art student from Wimbledon College of Art, believes that “students and graduates within creative industries can gain so much from established companies who reach out and award new talent. It can be hard to get into the business if we don’t have opportunities to show all that we have got.”
Other successful UAL alumni such as Emilia Wickstead, Mary Katranztou and Henry Holland were recently shortlisted for the BFC/Vogue fashion fund, a high-profile award that offers one designer a bespoke, high-level mentoring support programme over a one-year period with a £200,000 grant.
Standefer describes her featured graduate collection, Brillon (a tribute to her grandmother’s maiden name), as “not conceptual and totally wearable.”
It is distinctive and classic while being vibrant, young and downright on trend, defining her against the vast competition.
“Winning the competition would mean to me that I had struck a cord with the fashion industry and the public” Lily Standefer
After leaving her life in New York to move to London, Standefer says that winning the award would confirm that her career change and pursuit of a more satisfying profession was the right choice:
“Winning the competition would mean to me that I had struck a cord with the fashion industry and the public, and give me the honor and gratification of knowing that my vision in footwear is one that can be enjoyed by many.”
Online voting on Maino’s shortlists will take place from February 26 until March 5, when the final winner will be announced.
To view Standefer’s collection go to www.showtime.arts.ac.uk/lilystandefer