Published on October 22, 2012 | by Shereen Lawrence0
LCF shop pops-up near Carnaby StreetLondon College of Fashion’s college shop is returning this month in the brand new location of Kingly Court, just off Carnaby Street.
The pop-up shop will stock unique and one-off creations by LCF’s gifted alumni, while providing shoppers with the opportunity to browse a digital catalogue and portfolio of imagery.
Zara Ash-Harper, 29, co-founder of the womenswear label Antithesis, believes the new location for the college shop enables designers to engage with the public and compliment its image.
“The point of a pop-up shop is to create some energy, and Canarby Street is known for urban, chic and casual looks,” she said.
Ash-Harper believed the shop was a chance for the university to “show their support to their students and [show off their] talent” and let “graduates feel like they are still part of the UAL family”.
The college shop launches on Thursday October 18, and opens from midday to 8pm until Thursday November 1.