Published on October 22, 2012 | by Abigail Maden


YouTube launch fashion channel

Youtube Logo

Youtube Logo [Rick McCharles]

YouTube will launch a new fashion channel in November.

FASH#TAG, a YouTube channel aimed at young women with an interest in fashion, is part of YouTube’s UK original channels initiative.

The new channel will include celebrity gossip and music entertainment, and will showcase a large mix of fashion must-haves, whilst also having successful YouTube fashion vloggers guest-feature.

Bauer Media’s Grazia is set to be an editorial partner in the channel, supplying mast-headed fashion programming and editorial talent at the launch of FASH#TAG.

Grazia will also present fashion updates, on-trend news, and supply FASH#TAG with an editorial team to deliver shopping, beauty and fashion expertise to all visitors.

FASH#TAG will be located on Carnaby Street in London, an area renowned for its eclectic fashion and music.

Gravity Road, the creative content company behind FASH#TAG, has already established itself as one of the youngest companies to be apart of YouTube’s UK original channels initiative.

The company, which is in its first year, is aiming for its new venture to develop FASH#TAG into a global brand.

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