Published on January 29, 2013 | by Adam Gilbert

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Mobile apps ‘will dominate’ future of publishing

Shaun Barriball addressing students at LCC

Shaun Barriball, VP of Mobile Products at Quark, visits LCC to talk about digital publishing. [Lucy Copley]

Mobile apps and social media are set to dominate the future of publishing according to industry leaders.

Representatives from Quark, producer of publishing software, gave their predictions at a talk at London College of Communication.

Shaun Barriball, vice president of mobile, and Dave Ebsworth, product evangelist, spoke to a full lecture theatre at the college.

Barriball said: “Apps are going to continue to dominate as a preferred deployment vehicle for 2013 and beyond. But this app boom will come to an end eventually.”

Quark is responsible for the development of several company websites as well as apps, with Barriball insisting that the company’s philosophy is to “get people interacting”.

Personalised

The company has been working intensively on developing software for tablets. “It’s an art to be able to get the visual language right,” Barriball explained. “Apps are going to become more personalised.”

Both speakers suggested that real time content and live-streams through social media sites like Twitter are only going to increase.

Ebsworth, who is part of the development team, also demonstrated Quark’s latest programme, App Studio.

App Studio is said to solve digital publishing problems like fragmentation, which can arise when developing an app or a digital edition for a number of platforms.

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