Published on March 3, 2014 | by Phoebe White0
Alice Farrow revolutionises designs for the fuller figure
Bournemouth University Fashion Design graduate Alice Farrow is taking the plus–size market by storm and revolutionising the way in which we see designs for the fuller figure.
The high street chain Evans, which specialises in plus-size fashion, has snapped up recent graduate Farrow, along with Kingston graduate Rebecca Partington, to create a range of pieces featuring graphical prints that tantalise the imagination and create flattering cuts.
They were chosen to spearhead a collaboration range is known as Cut for Evans after a hard fought competition. The range encourages young designers to be bold.
Currently based in East London, Farrow has received an explosive response from the nation’s fashion critics and inspired many girls alike.
Liz Black, a reporter for Refinery 29, the largest independent fashion and style website in the US, said: “For every full-figured woman who hides in oversized and understated styles, there’s one who lives her sartorial life in full, curve-flaunting colour. New collaborative collection Cut for Evans is definitely made for the second set.”
Black continued: “Between giving young, up-and-coming designers an incredible opportunity, embracing bold prints and designs, and making it all available to the often overlooked plus size set, this collaboration is truly one for the books. We suspect a bright future for all involved.”
This was no easy competition, with thousands of hopeful young designers trying for the top prize of this huge opportunity, whose designs were reviewed by industry experts such as Louise Court, editor of Cosmopolitan, Kat Byrne, fashion editor of Closer, and Remi Ray, blogger and founder of Plus Size Fashion Weekend.
Rebecca Vann Reicher, head of design for Evans, said: “The industry is very rigid in how they approach body shape and we wanted to not only help change this mindset, but also show that big can be beautiful and not everything has to be showcased on a size 8 frame.”
For most, plus–size fashion has never been so exciting. Fashion magazine Grazia said: “Evans continues to wave the fashion flag for all dress sizes; breaking the rules whilst inspiring women to be creative and expressive and not restricted by their shape. A fashion celebration if ever there was one!”
Cut For Evans was showcased at the second British Plus Size Fashion Weekend – an event devoted to clothes made for sizes 14 and up. Although it is not officially associated with London Fashion Week, the timing of the annual show was planned to initiate a discussion about the shape of things to come in the industry.
Farrow used her craft and eye for detail with careful appreciation of the feminine form to build her collection: “I had to consider the cuts and shapes of the garments and how it would suit different silhouettes. The colours used in the prints were also significantly important, as I had to choose ones that complimented all skin tones. The scale sizes of the prints were also taken into consideration for different areas of the body shape and where it would best be placed.”
The plus–size market is well known for its restrictive sartorial flare and lack of energy and vigour. Farrow’s youthful collection muses ideas of dressing for women of all sizes, inviting them to be experimental with their style and stand out.
Farrow has showcased how innovation and originality can completely alter the way the industry respects fashion. Many high street and high fashion designers produce spectacular collections but, blinded by the accustomed idea of perfection, they do not consider the challenges plus–size women encounter when dressing for their figure each day.
Farrow explains: “My collection will be very inspiring for the plus–size market. Within the industry, bigger sizes are not often considered, therefore I feel my designs would represent women feeling proud and confident. I do not think there are enough unique designs out there, and I definitely want to design further collections for this market.”
“I was strongly inspired by colour as this is a huge part of my design aesthetic. Street art and graffiti were a very motivating area of research. I really liked the playful explosion of colour and freedom used. I found some of the art very abstract and structured, so decided to look at architecture and geometric structures; this combination led me to my thoughts of creations,” she continued.
With her continuous pursuit for bold prints and carefully skilled designs, she has already earned the recognition from the world’s fashion elite. Farrow is one ambitious young woman and she intends to continue developing her blossoming career in fashion print design and eventually have her own label, so watch this space.