Published on January 28, 2014 | by Nick Hann

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Student season tickets success for Orient

View of Brisbane Road, Leyton Orient's ground

Brisbane Road has seen an influx of young fans this season [Flickr: Chris Eason]

Leyton Orient are reaping the rewards for releasing 1,500 season tickets to students between the ages of 18 and 21 for free.

The scheme – a bid to raise attendances and keep more people interested in the club – was more than twice oversubscribed.

The basis of Orient’s plan was to bring a new younger generation of fans into the club with the added benefit of a free season ticket to watch live sport.

Media and communications manager Jonny Davies has been full of enthusiasm for the idea and expressed his gratitude to the club for backing the plan.

Davies is pleased with how the east side of the stadium has been galvanised by the extra fans: “Its excellent, the east stand has been completely rejuvenated and the atmosphere has been top drawer.”

“Its been great, exceeded expectation, there’s a buzz around the club like never before which has been aided by the influx of the new season ticket holders,” he said.

Lifelong

“A free season ticket provides someone with the chance to not only come down and stand up for their local club but also, most importantly, to watch some exciting football and develop a lifelong affiliation with the club and its patrons,” said Davies.

Keen to continue with the influx of new fans, Davies has pledged that if any of the student season ticket holders attends at least 50 per cent of the games this year then they will qualify for a free ticket next year.

Davies was also quick to thank the management of the club: “The powers that be have been really supportive of the idea, all the way from planning to the fruition, and they deserve a lot of credit.”

At the time of writing Orient are second in the SkyBet league one table, two points behind London rivals Brentford with a game in hand, looking to seal automatic promotion into the SkyBet Championship.

 

 

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