Published on October 15, 2013 | by Sean Coppack0
Biggest show in Rugby League targets students
With the domestic Super League competition out of the way, attention in the Rugby League world has turned to the World Cup, being hosted by England.
With less than three weeks until it kicks off, tickets are still available to see the biggest names in the sport.
Australia will go into the tournament as hot favourites, although reigning champions New Zealand, equipped with a squad full of big names, and a very strong England team will both fancy their chances of hoisting the World Cup trophy aloft at Old Trafford on November 30.
With the Premier League and Rugby Union seasons well under way, the Rugby Football League (RFL) faces tough competition to try and sell tickets in a saturated sports market.
“It’s definitely a challenge (selling tickets) now the domestic season’s out of the way, the marketing team will go into overdrive. We have a new TV ad coming soon,” said David Lawrenson, Media & Marketing Executive for the RFL.
“We had an event in Trafalgar Square a couple of weeks ago and had some of the players and some of the volunteers there, it’s amazing, for league to take over a place like Trafalgar Square.”
A key strategy for the RFL in the build-up to the tournament is to appeal to students, with tickets to the semi-final double header at Wembley available for as little as £10.
“The student game is so, so important,” Lawrenson said, “It’s important to give them a good deal, it’s sensible. Students are often strapped for cash. They come along and watch this game and maybe go onto play it. We just plant that Rugby League seed into their mind,” he continued.
So if you’ve never been to see a game before and you’re still in any doubt as to why you should check out the spectacle of the rugby League World Cup this autumn, we’ll leave it to marketing man, Lawrenson, to give you one final pitch.
“One – it will be affordable. Two – it will be hugely entertaining, you will not be bored. You will see a sport, which is high on drama. It’s got some big hits but you can sit where you like, you can have a drink and you will have some great banter with the fans.”
Tickets for the semi-final double header at Wembley can be purchased from the official World Cup site at: http://www.rlwc2013.com/tickets.