Published on March 11, 2013 | by Craig Matthews0
Brand Beckham hits Paris
David Beckham completed his comeback to European football last weekend after he played his first game for new club Paris Saint-Germain.
The former England captain was introduced into the match against Marseille in La Classique in the 75th minute.
Beckham didn’t take long to make an impact either, setting up star striker Zlatan Ibrahimovic to score the second goal of the night, minutes after coming on.
In addition to the fifteen minutes of fame that Beckham received at the weekend, last night he played all but five minutes, with the home Paris crowd affording the Englishman a standing ovation as he left the field, to be substituted late on.
Marseille again were the opponents, this time in the French Cup, withBeckham’s new team winning 2-0 via an Ibrahimovic brace.
Beckham had a solid match in which he played in a deep central midfield position, similar to the role that is played by the ageing Paul Scholes at Manchester United.
The 37-year-old was able to dictate play in that position of the field by sweeping acute long balls to each flank and up to the big striker through the middle.
The former Manchester United and Real Madrid star has global recognition for his iconic status on and off the field and this has attracted the French capital club to cash in on the midfielder.
Beckham has enjoyed a fabulous career, which spans back to 1993. After he left United to join the Spanish Galacticosof Real Madird, Beckham’s super-stardom sky-rocketed even more than anyone could have expected.
Playing week in and week out with the likes of Zinedine Zidane, Luis Figo and the unforgettable Ronaldo, escalated the London-born player’s game to another level.
When Beckham left Madrid, magazine Forbes declared that during his four years with the Madrid team he was responsible for $600million revenue in shirt sales.
At the age of 32, Beckham announced that he would not be re-signing a contract extension to stay at the Santiago Bernabeu, instead opting to join LA Galaxy for four years, in an attempt to raise the profile of American soccer.
Signing a five-year deal, thought to be in the region of £250,000 a week, Beckham brought his profile to the Galaxy, which saw an immediate rise in popularity within the United States.
Many people believed that due to his lack of high level experience during his time in the USA, that he would not be able to play top level football again.
But Beckham proved his critics wrong with two successful loan spells at AC Milan, in which he played 29 games, before suffering a nasty Achilles injury.
Since then he has landed himself at PSG, where he will be looking to force his way into a strong side.
However, his cause is helped by the potential Beckham showed on Sunday to link up with Ibrahimovic, which will delight PSG fans.
The Paris club have pumped hefty funding into the club since Qatar-born businessman Nasser Ghanium Al-Khelaifi bought a 70% stake in the club back in 2011.
Al-Khelaifi invested heavily in the squad this season by splashing over £150m on players including Ibrahimovic, Thiago Silva and the highly-sought-after Lucas Moura.
The business mogul will be looking to get a large percentage of that money back, by hoping that his side can win the Champions League in the near future.
With Ancelotti at the helm and some massive players to surround him this could be Beckham’s last throw at the dice to win another big trophy, but time will tell if there’s life in the old dog yet.